The Body Series

Web Design | Art Direction | Graphic Design

The Body Series was a curated set of styling tips for women's different body types. The challenge was to create something organic, inclusive, and factual. The team and I hustled to create a cohesive campaign across all digital touchpoints.

Web Design

Every body shape had it’s own landing page breaking down measurements to determine your body shape, clothing items flattering for your shape and the different looks to consider using the aforementioned products for certain events.

For the Body Series we created a central landing page where all of the body types could be accessed.

Eight landing pages were made per body type

Apple body shape, Pear body shape, Hourglass body shape, Inverted Triangle body shape, Rectangle body shape, Petite body shape, Tall body shape, Curvy body shape. These pages featured new modules designed and coded by the Creative team and implemented by the web team.

Social Media Graphics

For each body type we created a series of Pins. the series included six Pins in total; identifying your body shape, the best pants, dresses, accessories, shoes, and jackets for the body shape.