Working for Nordstrom I managed projects for product launches, ad testing, and events. Each project required planning for photo direction, designing marketing collateral, web designs, and, in special cases, projects required custom branding and art direction.
I led a team of Web and Graphic Designers responsible for creating Yakkety Yak’s clients’ brands, brand guidelines, websites, developing visual strategy, social media graphics, and maintaining the brand’s personal identity across all assets.
Working directly with the Creative Director, she and I curated branded experiences matching the interiors and custom products designed by the 555 teams for their extensive client-base. The work ranged from website design, branding, photography, social media, and a wide-range of branded collateral.
At Pivot I worked on projects ranging from logo and branding design to creating signature marketing pieces for their pharmaceutical and real estate clients.
I was brought on to the Inventables team to launch a rebranding and to update the company’s website. Working directly with the Marketing and Engineering teams we were able to execute a successful multi-platform rebrand across all of the Inventables touch points. After the rebrand I continued to work with the same teams on marketing and web-based design projects.
After launching a company rebrand I led The Creative Team, managed projects, and developed ad strategies.
Cutting my teeth in an e-commerce, start-up exposed me to learning opportunities that allowed me to grow professionally at a rapid pace.