Inventables Email Strategy

A huge part of the Inventables consumer engagement lived online and over the phone. Inventables prides itself on providing knowledge and education to anyone interested in learning. This thinking was apploed to the email marketing strategy in tangent with a sophosticated testing plan that ensured we were always delivering the best information.

A/B testing was an important component used to construct the Inventables' Email Strategy.

Testing was used on .com, in emails, social posts, and with consumer reporting to build an overal digital marketing strategy set to succeed.