Queer Eye: The Musical Parody

Art Direction | Branding | Marketing | Photography

As the Marketing Director for Queer Eye: The Musical Parody (QE), I created all the visual media for the performance’s branding, social media, advertising, and marketing, in addition to taking photos and art directing the photoshoot.

QE is a musical theater performance that will be hosted in Chicago during Spring 2019. As the lone non-performer in the QE bunch, I have worked with the show’s writer and directors to create colorful work with a witty punch.

The logo I designed for QE is a mildly Bauhaus, sort of Anime-inspired and, totally minimal Queer Eye. I took everything the colorful eyeball represents and translated it into something that visually embodies the performance’s comedic, yet socially positive ethos.