Zella by Nordstrom

Web Design | Art Direction | Graphic Design

Nordstrom-made brands are an integral part of Nordstrom's success-plan. Zella is the company's athletic brand. For this campaign the team and I brought to life some of the signature features found with the brand's products.

Art Direction

One point the Nordstrom Marketing Team really wanted to make clear to consumers are the green and tech-forward details with the Zella products. This was a large driving point when planing out the Art Direciion for this campaign.

Web Design

Another challenge with this brief was making sure to design with an SEO-content focus while also making it visually interesting.