Inventables Social Media

Art Direction | Content Strategy and Testing | Photography

As Art Director at Inventables, the marketing I developed a strategic approach to how we used varying social media platforms. To enhance the brand's mission to foster a community of makers, the content strategy was flexible, energizing, and educational.

A huge portion of the work created for Invetnabls content calendar required making one-of-a-kind projects that educated the maker community on ways they could use different materials using their machines. Being closely tied to all of the projects allowed me the opportunity to photograph process that was shared throughout Inventables's different social threads.

To further engage the maker community user-generated content (UGC) became a major component of the strategies success. Sharing the work of other makers turned Inventables's strong forum community cross-channel.